May 24, 2020   |   by admin

Buyology has ratings and reviews. Martin Lindstrom’s Buy•ology is described as containing “findings from his ground-breaking . Esse é um livro velho (de ), hoje (em ) esse assunto é explorado por muitas pessoas. Buyology: Truth and Lies About Why We Buy () is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author. How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy.

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About Buyology How much do we know about why we buy? Buy-ology seems to balance its presence with a plethora of anecdotes and scientific techniques where the grey matter was scrutinized at various junctures with the results pointing out with empirical evidence than pre-supposed guess work and short term. If you are looking for a more comprehensive view of neuroimaging and how it can be used for marketing applications, I would look elsewhere. Granted, it is extremely difficult to be aware of the drive behind our consumeristic urges, but for that I would point readers to Hooked: When we see regular people, we trust them, we think “he says what he believes”.

What about the impact of social media? I recommend the book to people patient enough to sit through the stories of how busy Lindstrom is flying around the world to meet with big name client because at the core of the book lie several interesting nuggets that reveal how the connection between what we think and how we act is not as strong as we would assume. I don’t like marketing and advertising, but I love learning how our brains work, and so I enjoyed much of what Buyology had to offer Vedi tutte le 3 recensioni.


How much do we know about why we buy? Customers also have a sense of loyalty to a preferred brand, similar to a religious feeling, for products such as shampoo, coffee, and cookies which encourages them to keep buying a specific product.

Buyology by Martin Lindstrom | : Books

We revere religious icons and admire brands with the same part of our brain now give me five hail Nikessound and smell are more potent than image, and a ritual can save an otherwise uninteresting product think a lime in a corona, or fries in a wendy’s frosty. Surprising and eye opening, Buyology is a must for anyone conducting a marketing campaign. Was it an interesting read overall? But when discussing companies doing fMRI scans on potential consumers to get at their instinctual, pre-rational impressions of advertisements and products, the ,ibro meter goes off: Hai bisogno di aiuto?

This part of the brain neither listens to words nor speaks words.

He has an encyclopedic knowledge of advertising history and an abundance of real-world business experience From the Hardcover edition. Feb 21, Dinah rated it did not like it Shelves: Se hai ricevuto un prodotto difettoso o danneggiato consulta la nostra pagina d’aiuto sulla Garanzia Legale. Consider how Gladwell can say obvious things in such a low-key way that you take time to consider his arguments fully. It helps to understand how other companies tried to manipulate my kibro habit, ,artin I won’t get into unnecessary purchases in the future.

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Buyology: Truth and Lies About Why We Buy and the New Science of Desire

He makes a lot of money and his opinions are highly regarded in his field! Every now and then, I try to find a marketing-advertising book which I can use in my profession. That smokers, when shown those disgusting anti-smoking images man smoking through hole in throat, woman with teeth rotted outactually experience activation in the nucleus accumbens, which is one of the brain’s primary craving centersyes, buyooogy exact warnings meant to dissuade smoking make smokers want to light up.


Consumers found it difficult to differentiate among many cars, all of whom used the same glitzy, fast-car type advertising. Either calls the rest of the findings in the book into question. Apparently, people remembered 2.

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Self-Promoting Marketing Piece But Has Some Value Martin Lindstrom is a high energy marketing consultant who has a lot to say about himself, and while taking short rests from that activity provides some interesting buyyology about the pruported subject of the book, neuromarketing.

This is, without a doubt, the most useless book on marketing I have ever read. Lindstrom’s “research” consists of op-eds, blogs, and NYT articles.

If I put it in a box and give it to you as a present, you are disappointed, but if I say it was part of the Berlin Wall, you are excited. It doesn’t seem to make sense, but there is a simple explanation.

Hai dimenticato la password? Here’s a creepy prediction: Other senses — smell, touch, and sound – are so powerful, they physically arouse us when we see a product. How does a brand smell?

Iscriviti ad Amazon Prime: Jeez, I have to tell a marketer this? I think the book would have been better if written by a professional liro writer.