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Analizo Shitjen, Shkallen e rritjes, dhe profitin e parashikuar aility. Political and Legal Factors. This refers to the degree to which the size and purchasing power of the segments can be measured.

Psychographic segmentation cuts across demographic differences. Product and marketing variation also helps company image and may produce loyalty in consumers as they change segments. Requirements for Effective Segmentation Measurability. Share buttons are a little bit lower. Segmentation by common language, religion, or values might be the best way to proceed. In targeting markets to serve the firm must consider its resources and objectives in setting strategy.

Chapter 7 Segmentimi dhe Pozicionimi në Marketing

Business markets can be segmented by technology what customer technologies should we focus on? Company resource limitations figure prominently in actionability issues. This strategy commits a company to pursue a large share of one or more submarkets. Segmentation may be most appropriate in terms of the level of government stability, monetary regulations, receptivity to foreign baazat, or the amount of bureaucracy encountered when conducting business. Dividing the market into groups based upon variables such as sex, age, family size, family life cycle, income, education, occupation, religious affiliation, or nationality are all demographic segmentations.


Company Objectives and Marketinbut. Personal comparisons can lead to segmentation by buyer-seller similarity companies with similar personnel and valuesattitudes toward risk focus on risk-taking or risk-avoiding companiesor loyalty focus on companies that show high loyalty to their suppliers.

Life style describes helps group markets around ideas such as health, youthful, or environmentally conscious. Geographic segmentation divides the market into different geographic units based upon physical proximity.

We think you have liked this presentation. Countries might be grouped by population income levels or by overall level of economic development. Chapter Seven Segmentation, Targeting and D Marketers must plan how to present the product to the consumer. Differential — Te ndryshem Segments must be effectively reached and served.

Undifferentiated marketing provides economies of scale on product costs but may be limited in application. In mass marketing, the seller produces, mass distributes, and mass promotes one product to all buyers. My presentations Profile Feedback Log out.

This refers markeringut the degree to which a market segment can be reached and served. As more competitors adopt this practice, fragmentation of the market leads to Niche Marketing.

Here the seller focuses on subgroups within market segments who may seek a special combination of benefits. This works well when proximity is the critical segmentation variable. This strategy focuses on the common needs of the market rather than differences in it.

The Seller engages in —. Types of of behavioral segmentation are based upon occasions, benefits sought, user status, usage rates, loyalty, buyer readiness stage, and attitude.

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Age, gender, family size and life cycle, or income Psychographic Social class, jarketingut, or personality Behavioral Occasions, benefits, uses, or responses. About project SlidePlayer Terms of Service. Aftesite dhe resorset e Firmes ne relacion me segmentet Look for Competitive Advantages. To use this website, you must agree to our Privacy Policyincluding cookie policy. Personalities may transcend other differences in markets and may be transferred to products themselves.

Chapter 7 Segmentimi dhe Pozicionimi në Marketing – ppt video online download

Long run attractiveness includes an assessment of current and potential competitors, the threats of substitutes, and the power of buyers and suppliers. Building the Right Relationships with the Right Customers. Company size can be used. Steps in Segmentation, Targeting, and Positioning 6. Consumer needs often vary with demographic variables. Market segmentation is the process of dividing a market into distinct groups of buyers who might require mraketingut products or marketing mixes.

Develop Positioning for Each Target Segment 4. Chapter Six Segmentation, Targeting, and Positioning: Market positioning is the process of formulating competitive positioning for a product and a detailed marketing mix.

Psychographic Segmentation divides the market into groups based on social class, life style, or personality characteristics. This is the practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations.